Monday, March 21, 2011

Lancia’s Glitzy Ypsilon Promotional Videos

Lancia has released new videos of its 2012 Ypsilon, the posh supermini that made its world premiere at the Geneva Motor Show earlier this week alongside the subtly revised Delta and the Chrysler-sourced Thema sedan, Grand Voyager MPV, and Fulvia Saloon and Convertible (the last two shown as concepts).

The videos clearly link the new Ypsilon to fashion and luxury, essentially building on the image created by the supermini’s predecessors. Although the outgoing Ypsilon was perceived more of a lady’s car, the automaker wants to send the message that its successor targets both hairdressers male and female buyers.

At least this is what comes out from the first video, called “Fashion World”, where the car is pictured next to trendy young couples posing in different life snapshots. In the second clip, the Ypsilon is the main actor. Under the tagline “New Ypsilon - Essence of Luxury”, we see details of the interior, close-ups of the sculpted five-door bodywork and the two-tone paintwork, which is an option carried over from the previous model.

The Ypsilon will have a range of three engines: a 1.2-liter petrol unit with 69 hp (with an optional LPG system), a 0.9-liter TwinAir turbocharged two-cylinder petrol with 85 hp and a 1.3-liter Multijet II turbo diesel delivering 95 horsepower. The car will be badged as a Chrysler in the UK and Ireland and, as CoolPictures has learned, Lancia officials did not rule out the possibility of a U.S. launch in the future.

By Dan Mihalascu



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