Friday, May 6, 2011

Volkswagen’s Little Darth Vader Uses the Force on the European Passat

Volkswagen Seen On
Unless you've been living in some oddball world where the internet doesn't exist - in which case, you wouldn’t be reading this anyway (…), you’ve undoubtedly seen Volkswagen’s much praised Super Bowl commercial starring a pint-sized Darth Vader who uses the Force when he discovers the new, North American-spec 2012 Passat. Having garnered close to 40 million views on Youtube on VW USA’s channel alone, the German company decided to bring the TV spot to Europe, and specifically to the UK to promote the seventh generation of the Passat that went on sale in the country in January. Not surprisingly, the only thing the advertising agency changed in the ad was the car. The campaign aired on UK television today and will run for six weeks.
“‘It’s a charming ad with great music and has the universal appeal of Star Wars,” said Volkswagen’s Communications Manager, Danny Hill. “It captures the imagination and ties in well with our message about the Passat’s clever technology. It was such a success in the States that it seemed a shame not to share it with a wider UK audience.”
We’ll remind you that Volkswagen separated the North American Passat from its European brethren with the presentation of a new model at the Detroit Show earlier this year. The U.S. Passat features a different –albeit very familiar- design and is built at the firm's brand new manufacturing plant in Chattanooga, Tennessee. Across the pond, the mid-size sedan American buyers knew as the 2010/2011MY Passat received an extensive redesign for the 2012MY at last year’s Paris Motor Show.


Volkswagen Seen On Volkswagen Seen On www.coolpicturegallery.usVolkswagen Seen On www.coolpicturegallery.usVolkswagen Seen On www.coolpicturegallery.usVolkswagen Seen On



Post a Comment


CoolCarsandVehiclesPicures acknowledges that though we try to report accurately, we cannot verify the absolute facts of everything posted. Postings may contain fact, speculation or rumor. We find images from the Web that are believed to belong in the public domain. If any stories or images that appear on the site are in violation of copyright law, please email [] and we will remove the offending information as soon as possible.