Sunday, July 24, 2011

The Price of Success: Nissan Raises 2012 Leaf Prices Between $2,420 and $3,530!

Leaf Seen On

Well, that didn’t take long did it? Only a year after launch and while the Leaf is leading the eco-friendly sales race against GM’s Chevrolet Volt, Nissan today announced that it is lifting the base price of the 2012 model year version of its pure-electric hatchback between 7 and 11 percent, depending on the trim grade!

In particular, the entry-level 2012 Leaf SV is now priced at $35,200, or 7.38% more than the 2011MY’s $32,780 sticker. The higher grade Lead SL enters the 2012MY priced at $37,250, an increase of $3,530 or 11.3% more over the 2011MY.

Neither price includes an $850 destination and handling fee. Notably, US buyers can cut $7,500 off the sales price via a federal tax credit.

The monthly lease price for the 2012 Leaf has also been increased and now starts from $369, up from $349.

Nissan justified the price hike by saying that the 2012 model comes with additional standard equipment including quick charging and cold-weather features.

In Nissan’s own words, the 2012MY Leaf's added features include:

  • DC Fast Charge capability standard on Nissan LEAF SL: The vast majority of MY11 consumers have opted for the DC fast charge port, which allows the vehicle to be charged at 480V – reducing charging time to under 30 minutes for charging the vehicle to 80 percent from a fully depleted state. As DC fast charge stations proliferate across the country, Nissan expects this feature to become even more popular. For 2012, fast-charging capability will be standard on the SL trim level.
  • Cold weather features standard on Nissan LEAF: As the Nissan LEAF rolls out to U.S. markets with colder climates, cold weather features become standard equipment on all trim levels of the Nissan LEAF. These include a battery warmer, heated steering wheel, and heated seats in both the front and rear.

With the introduction of the 2012MY Leaf, the Japanese company is also expanding the availability of its all-electric car that will now be available for order in the Southeastern United States and Illinois.

“In the fall, orders from existing reservations and new reservations will begin in Connecticut, Colorado, Massachusetts, New Jersey and New York,” Nissan said in a statement.

“By the end of the year, Delaware, Indiana, Louisiana, Nevada, Ohio, Pennsylvania, and Rhode Island will be added as markets where the Nissan LEAF will be available for order,” the company added.


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