Tuesday, August 30, 2011

What's This? The Blues Brothers' Chevrolet Cruzemobile

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Perhaps one of the most memorable movie quotes from all time came from The Blues Brothers when Elwood (Dan Aykroyd) turns to his brother Jake (played by the late John Belushi) and says, "It's 106 miles to Chicago. We've got a full tank of gas, half a pack of cigarettes, it's dark, and we're wearing sunglasses." Jake simply responds, "Hit it".

It's been more than 30 years since the music comedy film hit the big screen, but The Blues Brothers has achieved a cult status and still remains kick-ass to today.

So much that, in celebration of Chevrolet's 100th anniversary, the firm's British arm decided to pay tribute to the legacy of The Blues Brothers by crafting a special one-off model of its Cruze sedan named the "Cruzemobile" that echoes the look of the famous "Bluesmobile".

Adding to the celebratory theme, Chevrolet hired its own band named "Cruze Brothers" that performed live set to a crowd of more than 500 guests at the Ace Café on London’s famous North Circular Road.

“We were delighted to have the support of Chevrolet at our American cruise-in night,” said Wilsmore. “The brand is celebrating its centenary and is as much a cultural icon as the Ace Cafe itself. We’ve a number of Chevy owners who are regulars here, so it was great to welcome them and their unique car and entertainment.”

Chevrolet said that it hopes to use the Cruzemobile for marketing purposes.

"We’re hoping it’ll be popular enough to go on tour itself,” said Chevrolet UK Managing Director, Mark Terry. “But one thing’s for sure, and it’s that we won’t be making it available as an option pack!”


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